At Serica we value your privacy and we take it seriously. We have created this Privacy Policy to let you know what information we collect when you visit our site, why we collect it, and how it is used. This Privacy Policy explains the data collection and use practices of the Sericatrading.com website; it does not apply to other online or offline Serica , Inc. sites, products, or services. The terms “you,” “your,” and “yours” refer to the customer/purchaser utilizing our Site. The terms “DigitalTangible, Inc.,” “Serica," "Serica Trading," “we,” “us,” and “our” refer to “DigitalTangible, Inc. By using our website, you consent to the data practices prescribed in this statement. We may periodically post changes to this Privacy Policy on this page. It is your responsibility to review this Privacy Policy frequently and we encourage you to visit this page often.

In accordance with our commitment to protect personal privacy, Serica adheres to the principles of the U.S.-Swiss Safe Harbor Framework and the U.S.-EU Safe Harbor Framework as developed by the U.S. Department of Commerce in consultation with the European Commission. The seven principles and fifteen Frequently Asked Questions (FAQs) referred to in this policy constitute the Safe Harbor privacy framework. These principles and FAQs may be found at: http://www.export.gov/safeharbor

How we collect information about you

When you visit the Serica website, use Serica services, or use third-party services which use the Serica application programming interface ("API"), we collect information sent to us through your computer, mobile phone, or other access device. This information may include your IP address, device information including, but not limited to, identifier, device name and type, operating system, location, mobile network information and standard web log information, such as your browser type, traffic to and from our site and the pages you accessed on our website. You must be at least 18 years old, or of the applicable age of majority, in order to use Serica services. Serica does not intentionally collect information from or about any individual who is under 13 years old.

If you create an account or use Serica services, we, or vendors acting on our behalf, may collect the following types of information:

  • Contact information - your name, address, phone, email, Skype ID and other similar information.

  • Financial information - the information regarding an account with any financial institution or external blockchain address that you link to your Serica account or input when you use paid Serica services. If you do not use the Serica Catalog Exchange Service, you may opt out of providing this information.

If you seek permissions to raise any buy and sell limits associated with your Serica Account, we may require you to provide additional information which we may use in collaboration with service providers acting on our behalf to verify your identity or address, and/or to manage risk. This information may include your date of birth, taxpayer or government identification number, a copy of your government-issued identification, or other personal information. We may also obtain information about you from third parties such as credit bureaus and identity verification services. If you do not use the Serica Catalog Exchange Service, you may opt out of providing this additional information.

When you use Serica services, we collect information about your transactions and/or your other activities on our website and we may continuously collect information about your computer, mobile device, or other access device for fraud prevention purposes, to monitor for possible breach of your Serica Account, and to identify any malicious software or other activity that may harm Serica or its users.

You may choose to provide us with access to certain personal information stored by third parties such as social media sites (such as Facebook and Twitter). The information we have access to varies by site and is controlled by your privacy settings on that site and your authorization. By associating an account managed by a third party with your Serica account and authorizing Serica to have access to this information, you agree that Serica may collect, store, and use this information in accordance with this Privacy Policy.

Finally, we may collect additional information you may disclose to our customer support team.

How we use cookies

When you access our website or content or use our application or Serica services, we, or companies we work with, may place small data files called cookies or pixel tags on your computer or other device. We use these technologies to:

  • Recognize you as a Serica customer;

  • Customize Serica services, content, and advertising;

  • Measure promotional effectiveness; and

  • Collect information about your computer or other access device to mitigate risk, help prevent fraud, and promote trust and safety.

We use both session and persistent cookies when you access our website or content. Session cookies expire and no longer have any effect when you log out of your account or close your browser. Persistent cookies remain on your browser until you erase them or they expire.

We also use Local Shared Objects, commonly referred to as “Flash cookies,” to help ensure that your account security is not compromised, to spot irregularities in behavior to help prevent fraud and to support our sites and services.

We encode our cookies so that only we can interpret the information stored in them. You are free to decline our cookies if your browser or browser add-on permits, but doing so may interfere with your use of our website. The help section of most browsers or browser add-ons provides instructions on blocking, deleting, or disabling cookies.

You may encounter Serica cookies or pixel tags on websites that we do not control. For example, if you view a web page created by a third party or use an application developed by a third party, there may be a cookie or pixel tag placed by the web page or application. Likewise, these third parties may place cookies or pixel tags that are not subject to our control and the Serica Privacy Policy does not cover their use.

How we protect and store personal information

Throughout this policy, we use the term “personal information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been anonymized so that it does not identify a specific user.

We store and process your personal and transactional information, including certain payment information, such as your encrypted bank account and/or routing numbers, on our computers in the US and elsewhere in the world where Serica facilities or our service providers are located, and we protect it by maintaining physical, electronic, and procedural safeguards in compliance with applicable US federal and state regulations. We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files. Furthermore, we authorize access to personal information only for those employees who require it to fulfill their job responsibilities.

We store our customers’ personal information securely throughout the life of the customer’s Serica Account. Serica typically retains such customer records for a period of five years following cancellation of the associated Serica Account.

How we use the personal information we collect

Our primary purpose in collecting personal information is to provide you with a secure, smooth, efficient, and customized experience. We may use your personal information to:

  • Provide Serica services and customer support you request;

  • Process transactions and send notices about your transactions;

  • Resolve disputes, collect fees, and troubleshoot problems;

  • Prevent and investigate potentially prohibited or illegal activities, and/or violations of our posted Terms of Service or Prohibited Business policies;

  • Customize, measure, and improve Serica services and the content and layout of our website and applications;

  • Deliver targeted marketing, service update notices, and promotional offers based on your communication preferences; and

  • Compare information for accuracy and verify it with third parties.

Marketing

We will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from other companies and use it to improve and personalize Serica services, content and advertising.

How personal information is shared with other Serica users

To process your payments, we may share some of your personal information with the person or company to which you transfer or from which you receive gold or blockchain assets. Your contact information, date of sign-up, and the number of payments you have received from verified Serica users or sellers may be provided to other Serica users or sellers with whom you transact through Serica . In addition, this and other information you disclose to Serica may be shared with third parties who may provide, upon your authorization, ancillary services which access your Serica Account. Unless you have agreed to it, these third parties are not allowed to use this information for any purpose other than to facilitate your transactions using Serica services.

If you use your Serica Account to transfer gold, POCs, or blockchain assets in connection with the purchase or sale of other goods or services, we or you may also provide the seller with your shipping address to help complete your transaction with the seller. The seller is not allowed to use this information to market their services to you unless you have agreed to it. If an attempt to transfer gold, POCs, or blockchain assets to your seller fails or is later invalidated, we may also provide your seller with details of the unsuccessful transfer. To facilitate dispute resolutions, we may provide a buyer with the seller's address so that goods can be returned to the seller.

In connection with a gold, POC, or blockchain asset transfer between you and a third party, including merchants, a third party may share information about you with us, such as your email address or mobile phone number, which may be used to inform you that a transfer has been sent to or received from the third party. We may use this information in connection with such transfers to confirm that you are a Serica customer, that gold, POC, or blockchain asset transfers are enabled, and/or to notify you that you have received such gold, POC, or blockchain assets. If you request that we validate your status as a Serica customer with a third party, we will do so. You may also choose to send gold, POC, or blockchain assets to, or request gold, POC, or blockchain assets from, an e-mail address. In such cases, your user name will be displayed in an e-mail message notifying the user of the designated e-mail address of your action. Please note that merchants you interact with may have their own privacy policies, and Serica is not responsible for their operations, including, but not limited to, their information practices.

How we share personal information with other parties

We may share your personal information with:

  • Service providers under contract who help with parts of our business operations such as fraud prevention, bill collection, marketing, and technology services. Our contracts dictate that these service providers only use your information in connection with the services they perform for us and not for their own benefit.

  • Financial institutions with which we partner.

  • Companies that we plan to merge with or be acquired by. (Should such a combination occur, we will require that the new combined entity follow this privacy policy with respect to your personal information. You will receive prior notice of any change in applicable policy.)

  • Law enforcement, government officials, or other third parties when:

    • We are compelled to do so by a subpoena, court order, or similar legal procedure; or

    • We believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of our User Agreement.

    • Other third parties with your consent or direction to do so.

Serica will not sell or rent any of your personal information to third parties for their marketing purposes and only shares your personal information with third parties as described in this policy.

If you establish a Serica account indirectly on a third party website or via a third party application, any information that you enter on that website or application (and not directly on a Serica website) will be shared with the owner of the third party website or application, and your information may be subject to their privacy policies.

We will notify you of material changes to this policy by updating the last updated date at the top of this page. We recommend that you visit this page frequently to check for changes.

How you can access or change your personal information

You can review and edit your personal information at any time by logging in to your account and accessing your account information. If you close your Serica account, we will mark your account in our database as “Closed,” but we will keep your account information in our database for a period of time described above. This is necessary in order to deter fraud, by ensuring that persons who try to commit fraud will not be able to avoid detection simply by closing their account and opening a new account. However, if you close your account, your personally identifiable information will not be used by us for any further purposes, nor sold or shared with third parties, except as necessary to prevent fraud and assist law enforcement, as required by law or in accordance with this Privacy Policy.

How you can contact us about privacy questions

If you have questions or concerns regarding this policy, you should contact us on our support page or by writing to us at Serica , Inc. 660 4th Street, #214, San Francisco, CA 94107, USA.